We understand the world through stories.
Storytelling is one of the most powerful ways of creating human connections because rooted at the heart of them all is emotion.
1:1 coaching to unpack and discover the power of personal and client stories to grow your business.
The conversion story VIP day.
Story connections.
Being human is essential to the success of a small business.
Meaningful connections grow through empathy, laughter and tears in a way that doesn’t just highlight our similarity but also makes us human.
In business, being human and authentic helps to create powerful connections with your ideal clients. No matter where you are in your journey, your business has grown from who you are, where you’ve been and continues to grow through your vision for the future.
What is business storytelling?
Download your free ‘What is business storytelling?’ brochure.
Heart versus mind.
Facts speak to your mind.
A collection of facts and figures - like a powerpoint or factual social media post - activates the language processing part of your brain. It has a logical structure.
Stories speak to your heart.
However, when you are reading a story, something completely different happens.
Your brain will activate up to seven areas at once - including the zone that processes images - which works 60,000 times faster than language processing. Other activated zones include those that trigger emotions, touch, hear, taste and even smell.
Story has a stronger impact.
There is space for great storytelling in business.
It’s a proven scientific fact: stories engage our brains in a deeper way than facts alone - business storytelling focuses on the human side of work.
And stories stick.
The conversion story VIP day.
1:1 bespoke coaching.
Your story is personal, and a great way of connecting with your ideal clients - but knowing WHICH STORIES to share in a way that connects on a human level with your next client can feel like a huge step.
So let’s do it together.
I’ll walk you through, step-by-step, the nuances of your story, your client’s story and how easily this is transferred to your marketing to help you post consistently in a way that CONNECTS with your audience.
Download your free ‘What is business storytelling?’ brochure.
The conversion story - how it works.
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1. The prep.
The Deep Dive document - the foundation of our coaching together
Find some quiet time to complete this and send back to me before we start our 1:1 coaching
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2. Your story.
Clarifying your core message
Identifying themes
Unpacking your stories
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3. Your client's story.
Unpacking your client’s story - mapping it out
Objections - finding out why she/he hasn’t worked with you yet
Joining the dots between the stories
The conversion story VIP day £997
1:1 coaching for photographers and small business owners.
A booking fee of £250 will secure your time with me.
LIMITED SPACES PER MONTH.
Speak directly to your ideal clients with 1:1 coaching designed to help you find the right stories to share and connect on a human level.
What will we cover on my VIP day?
The conversion story VIP day - bespoke 1:1 coaching.
Your story - a deep dive into how you got to where you are today
Clarifying your core message and underlying themes
Unpacking your story
Your client’s story and how she/he got to where she is today
Identifying the objections - why hasn’t she/he worked with you yet?
Joining the dots that connect YOU with your client’s story
Finding the RIGHT stories to share
A storytelling structure that you can use time and time again in your marketing
Positioning yourself as the expert in your niche
No more hard sell.
Until I discovered storytelling for myself, you would find me on social media SELL SELL SELLING.
But clients weren’t knocking on my door wanting their photos taken. I couldn’t work out where I was going wrong.
And then I discovered storytelling - and it all made sense.
My audience didn’t want to be sold to - but that’s exactly what I was doing.
They wanted to know just one thing.
Could I solve their problem?
The only way I could start earning their trust was to be CONSISTENTLY visible and sharing real stories that resonated with them.
And that’s where LinkedIn helped me too.
For years I didn’t understand this platform. I thought it was full of corporates with no heart, and definitely no story.
But I was wrong.
LinkedIn is the #1 social platform for photographers and business owners looking to connect and grow their business - so I made it my mission to really understand how this platform ticks and make it work for me.
And I want to help you do the same.
Download your free ‘What is business storytelling?’ brochure.
FAQ
How long is The Conversion Story VIP day coaching for?
It’s a full day - but we can split it over 2 days
Is the coaching face-to-face?
No - we do it over Zoom - but if you’d prefer face-to-face then just let me know
How much does The Conversion Story cost?
£997 which can be split over 3 payments
Do I need to do any prep before our Conversion Story coaching?
Yes. I’ll send you the Deep Dive. Once you’ve completed it and sent it back to me, we’ll arrange our coaching date
What happens if I can’t make the date?
With 7 days notice, we can rearrange
What happens at the end of my Conversion Story coaching?
You’ll be ready to start sharing the RIGHT stories online - and if you need to optimise your presence on LinkedIn, then we can have an extra session for that
What will I learn from The Conversion Story?
You’ll get clarity on your core message and understand which stories to share for the biggest emotional impact on a human level. You’ll also gain a deeper understanding of WHY your ideal hasn’t worked with you yet - and how to speak to that in your messaging
Need more information?
Let’s have a conversation.
If you have questions about how my the Conversion Story VIP day would benefit your business, please don’t hesitate to get in touch.
Book a call - sometimes only a conversation will do.
What clients say.
“Anne’s professionalism, her eye for detail and the time she takes to really get to know her clients and their business is what sets her apart from other photographers.”
— Talem Law
“I needed help to focus on getting more out of LinkedIn through storytelling posts. I can happily say it has been a delight. Anne’s approach to storytelling has enabled me to feel more comfortable and confident in posting in a way that connects and engages my audience. Anne is fabulous to work with!”
— Jan Brause - Executive Coach & Coach Supervisor
“Anne is amazing - far more than just a good photographer! She is outstanding at branding, marketing, sales and understands how to create images that appeal to your ideal client. I wouldn’t use anyone else now. Thanks Anne.