The importance of your story when marketing to your ideal client.
If a stranger came up to you and started chatting out of the blue, you'd probably be a little wary. If a friend did the same thing, it would feel completely normal and natural.
And it's the same online.
If a stranger tried to sell you a product or service, you'd think they were pushy and you might be offended. But if a friend did the same thing, a friend who you KNEW LIKED & TRUSTED, chances are, you'd probably buy from them.