Storytelling in business focuses on the human side of work. Basically, it means telling stories instead of just listing facts. Good stories accompanied with professional on-brand images engage better. They also stick longer in your audience's mind.
And let's not forget that today, people have an attention span of fewer than 9 seconds, or less than a goldfish, and as a result, your images are more important than ever, especially on social media.
Social media is a crowded space, and using images is a great way to grab attention. A social media post, accompanied by a professional photo, is 10 times more likely to get engagement!